First- and second-quarter TV scatter advertising inventory is showing weak “visibility” in activity, resulting in some soft pricing — a trend that might portend a weaker-than-expected upfront market, set to commence in a few weeks.
First- and second-quarter TV scatter advertising inventory is showing weak “visibility” in activity, resulting in some soft pricing — a trend that might portend a weaker-than-expected upfront market, set to commence in a few weeks.
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