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National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

National TV Ad Spending Rose 37% to $9.74 Billion in Q1: iSpot

National advertising spending jumped 37% in the first quarter to $9.74 billion, as advertisers in a variety of categories pumped up their marketing as the pandemic subsided, according to new data from iSpot.tv.