National TV scatter market advertising revenue is down a massive 32% so far this season — October 2021 through March 2022 — versus the same period four years ago.
Broadcast Members: To access additional exclusive content login.
Research Content Updates Q2 2024 | Take the TVB.org Research Virtual Web Tour
2024 Sports Survey: Football Viewers
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Local Broadcast TV News Study
Linear TV/Streaming: It’s Not Either/Or, It’s AND
2024 Purchase Funnel Study
2024 Media Comparisons Study
Nielsen’s Gauge Report Doesn’t Tell The Full Story
TV Value in a Digital/Streaming World
TV Basics
Category Studies
Broadcast TV is Key for Advertisers
TV Programming
2024 Sports Survey
Agencies & Advertisers: Some content in this section is protected, please request access here.
Numbers that Measure Up! TV & Digital
Post Analysis Guidelines
Nielsen’s Gauge Report Doesn’t Tell The Full Story
Thought Leadership for Marketers
Broadcast is Key for Advertisers
Transitioning to Impressions
L + 1 Makes Business Sense
National & Local Planning Tools
Creating Local Strategies
TVB Insights Weekly Newsletter
Local TV is CrossPlatform
National TV scatter market advertising revenue is down a massive 32% so far this season — October 2021 through March 2022 — versus the same period four years ago.