NBCU itself seemed to be thankful that it has worked to find alternatives to Nielsen when it comes to measuring how many people watch its shows and engage with its commercials. Data from iSpot puts ad reach at 128 million adults.
NBCU itself seemed to be thankful that it has worked to find alternatives to Nielsen when it comes to measuring how many people watch its shows and engage with its commercials. Data from iSpot puts ad reach at 128 million adults.