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NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub

NBCU Picks Omni As First Agency Data Platform To Integrate with Audience Insights Hub

By integrating with the Audience Insights Hub, Omnicom will be able to run permissioned measurement queries across NBCU’s first-party data and data sets from within Omni — Omnicom’s open marketing operating system — without exposing any underlying personally identifiable information.