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NBCU Taps iSpot as First Cross-Platform TV Measurement Alternative to Nielsen

NBCU Taps iSpot as First Cross-Platform TV Measurement Alternative to Nielsen

NBCUniversal, conducting a high-profile process to find measurement approaches that better fit the modern media world, tapped iSpot.TV as the first company in the stable it will use for quantifying cross-media video consumption in advertising sales transactions.

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