Despite weakness in the current scatter market, NBCUniversal is pretty much finished with its upfront ad-market deals, with total volume near that of a year ago, according to Jeff Shell, chief executive officer of NBCUniversal.
Despite weakness in the current scatter market, NBCUniversal is pretty much finished with its upfront ad-market deals, with total volume near that of a year ago, according to Jeff Shell, chief executive officer of NBCUniversal.
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