TVB member login has been updated for increased security. Please request your new password here.

NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes

NBCU Upfront Nearly Done, Claims ‘High-Single Digit’ Price Hikes

Despite weakness in the current scatter market, NBCUniversal is pretty much finished with its upfront ad-market deals, with total volume near that of a year ago, according to Jeff Shell, chief executive officer of NBCUniversal.