NBCUniversal Reveals Unified Measurement Currency Results with iSpot

NBCUniversal Reveals Unified Measurement Currency Results with iSpot

When the results of a pilot study were recently revealed, showing how iSpot data can be accurately used as currency for over-the-top campaigns, Abcarian was front and center, along with NBCU’s Laura Molen, President, Ad Sales & Partnerships, and Sean Muller, CEO iSpot.