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NBCU’s Kelly Abcarian Is Ushering In A New Measurement Era

NBCU’s Kelly Abcarian Is Ushering In A New Measurement Era

Kelly Abcarian, EVP of measurement and impact at NBCUniversal and one of this year’s TVNewsCheck Women in Technology Futurist Award winners, sees measurement as a “team sport” that will be “all about collaboration” that her work is helping to realize.