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NBCU’s Marshall: ‘Fragmentation Is A Good Thing,’ Ads Should Be ‘Welcomed’

NBCU’s Marshall: ‘Fragmentation Is A Good Thing,’ Ads Should Be ‘Welcomed’

Amid ongoing digital disruption, Mark Marshall, interim chairman of ad sales and global partnerships at NBCU, reminded TV/video ad execs at the NBCU upfront why TV/digital video still works for his legacy media company: Its advertising clients’ sales continue to grow.

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