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Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?

Netflix: A Rushed Move Into Advertising With $65 CPMs, No Third-Party Measurement?

Netflix is reportedly telling media buyers it will start its new advertising service at a sky-high $65 cost-per-thousand (CPM) viewers. At that high price, media buyers won’t be able to get “third-party measurement” by Nielsen, Comscore, or others.