Netflix is reportedly telling media buyers it will start its new advertising service at a sky-high $65 cost-per-thousand (CPM) viewers. At that high price, media buyers won’t be able to get “third-party measurement” by Nielsen, Comscore, or others.
Netflix is reportedly telling media buyers it will start its new advertising service at a sky-high $65 cost-per-thousand (CPM) viewers. At that high price, media buyers won’t be able to get “third-party measurement” by Nielsen, Comscore, or others.