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New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD

New Data Bolster Case For CTV Investment, AVOD View Time Surpasses SVOD

In July 2021, Samsung Ads released a study that concluded that TV advertisers generally should be allocating about 40% of media budgets to ad-supported streaming to minimize overexposure to linear-only homes and achieve optimal advertising parity in homes that stream.