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News Orgs Use Broad Toolset To Build Streaming Audience, Revenue

News Orgs Use Broad Toolset To Build Streaming Audience, Revenue

Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.