Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

Nexstar Picks Comscore for Local, National, Cross-Platform Audience Measurement

Nexstar expects Comscore to deliver more precise audience insights across screens to help advertisers optimize total reach and measure the holistic cross-platform campaign with de-duplicated in-flight monitoring of key metrics such as reach and frequency, incrementality, and co-viewing.