The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.
The Video Advertising Bureau (VAB) is trying to build an industry TV and cross-platform measurement panel in the U.S. similar to Nielsen’s with 40,000 or more households but available to the giant’s competitors.