OpenAP Brings Targeted Audiences To Programmatic Market—to Break Down TV Ad Buying Silos

OpenAP Brings Targeted Audiences To Programmatic Market—to Break Down TV Ad Buying Silos

Advanced advertising consortium OpenAP today announced it is bringing its audience data into the programmatic marketplace, allowing advertisers to reach the same audiences across platforms. The goal is to break down the silos that have long existed in TV ad buying.