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OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022

OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022

Local U.S. over-the-top (OTT) advertising will reach just over $2 billion this year — up by just over $1 billion from 2020’s $991 million, projects BIA Advisory Services, in a white paper on regional and business vertical OTT trends.