Overtime Was Money Time for CBS — Network Reportedly Banked an Additional $60 Million in Extra Ad Money on the Way to $695 Million Bonanza

Overtime Was Money Time for CBS — Network Reportedly Banked an Additional $60 Million in Extra Ad Money on the Way to $695 Million Bonanza

With the Chiefs needing nearly all of a 15-minute overtime period to vanquish San Francisco, the network was able to run an additional 10 commercials, generating an extra $60 million in revenue, according to figures reported by Sportico.