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Pre-Game Airings Of Super Bowl Ads Soar To 1.33B Impressions

Pre-Game Airings Of Super Bowl Ads Soar To 1.33B Impressions

This year, airings of Super Bowl TV commercials before the actual game are sharply higher, with TV impressions triple the level of a year ago at 1.33 billion, according to iSpot.tv, coming from 1,862 airings — 105 creatives from 45 brands.