Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

Despite the unquestionable growth of these platforms, television remains a vital source of news, entertainment and ad content. The findings of a new TVB survey reveal broadcast television offers the broadest reach of any media platform and that people spend more time watching linear TV than other alternatives. Local TV news also is regarded as the most trusted source of news when compared to other platforms—even among streamers.