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Recession Study Finds ‘Long-Term’ Media Outperform ‘Performance’ During Down Cycles

Recession Study Finds ‘Long-Term’ Media Outperform ‘Performance’ During Down Cycles

As the U.S., and parts of the rest of the world, enter an economic recession — technical, or otherwise — it ironically could be a boon for the most high-demand media, as well as brand vs. performance advertising.