“We expect 2025 to be better than 2024 [in terms of spending on core categories],” says Nicole Ovadia, VP of forecasting and analysis at BIA Advisory Services. “We expect interest rates to come down and that will help with real estate and auto. We’re also expecting uncertainty in the marketplace to be gone once we’re post-election. All of the political noise will be gone from the airwaves. In general, we expect things to open up economically and for there to be more positivity.”
