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Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player

Streaming Non-Binary? 44% of Consumers Connect Via Both Smart TV OS and a Streaming Media Player

The conventional wisdom is that consumers tend to use the operating system powering their smart TV, and that HDMI-connected streaming media players (SMPs) are going away. But according to the latest Hub Entertainment Research survey data, the discussion isn’t so absolute.

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