Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities

Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities

The TVision Attention Index — which measures viewers in the room watching — shows a 118.4 index, which compares to an overall linear TV attention index of 100.  Largely due to Super Bowl parties, the number of viewers per viewing household was at 2.1 versus overall average TV index of 1.4.