Viewership of of Super Bowl LVIII rose 6% to 39 million U.S. households according to measurement company Samba TV. The household number was the highest in six years, Samba TV said. The audience for the halftime show starring Usher increased 5% to 30.1 million households. Samba’s early numbers count TV households. Later on Nielsen and other measurement companies will release their estimates of how many people watched the game, either at home or out-of-home.
