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Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels

Survey Finds Nearly Half of U.S. Viewers Plan To Watch The SB Via Digital Channels

A new survey from Denver marketing agency Adtaxi finds that nearly half (49%) of U.S. viewers plan to watch the Super Bowl via a streamed digital channel while 51% plan to watch the old-fashioned way—on broadcast or cable TV.