SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike

SVOD, AVOD Subscriber Demos ‘Overwhelmingly’ Alike

Netflix and Disney+ may add significant numbers of new subscribers by launching reduced-price ad-supported streaming tiers (AVODs), but within the U.S., they may not be drawing from significantly different audience pools, demographically, than those of their premium subscription-based tiers (SVODs).