Television, Search Inseparable During Super Bowl, Google And YouTube Data Shows

Television, Search Inseparable During Super Bowl, Google And YouTube Data Shows

The National Football League’s Super Bowl LVIII attracted 39 million U.S. households — up 6% from the prior year, reaching the highest Super Bowl viewership seen in the past six years, according to Samba TV. It was not only the game that attracted viewers A total of 30.1 million U.S. households watched the 2024 Super Bowl Halftime Show, up 5% from the prior year, Samba’s data shows.