Streaming’s bubble has burst, and national advertising won’t be the panacea to rescue media companies for their all-in bets on OTT. In 2023, it’s the consumers who will determine who will survive.
Streaming’s bubble has burst, and national advertising won’t be the panacea to rescue media companies for their all-in bets on OTT. In 2023, it’s the consumers who will determine who will survive.