The study finds advertising in general helps build trust, which increases purchase intent, with 76% of consumers finding ads effective in this area. TV ads were the most-effective, the study concludes, with 48% responding positively to campaigns.
The study finds advertising in general helps build trust, which increases purchase intent, with 76% of consumers finding ads effective in this area. TV ads were the most-effective, the study concludes, with 48% responding positively to campaigns.