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TV Needs to Measure Audiences, but Won’t Have Nielsen or Comscore Accreditation for Upfront’s Start

TV Needs to Measure Audiences, but Won’t Have Nielsen or Comscore Accreditation for Upfront’s Start

The TV industry is getting ready for its annual “upfront” market, when billions of dollars in advertising trade hands. And almost everything is in place — except a firm backing of the economics that guide all the deals.