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TV: ‘The Most Important Influencer’ Across the Purchase Funnel

TV: ‘The Most Important Influencer’ Across the Purchase Funnel

Television is the most important influencer at all stages of the purchase funnel. That’s one of the top findings in the just-released “2023 Purchase Funnel Study” from TVB, which commissioned GfK to conduct the study.

© 2024 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.
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