Television is the most important influencer at all stages of the purchase funnel. That’s one of the top findings in the just-released “2023 Purchase Funnel Study” from TVB, which commissioned GfK to conduct the study.
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Television is the most important influencer at all stages of the purchase funnel. That’s one of the top findings in the just-released “2023 Purchase Funnel Study” from TVB, which commissioned GfK to conduct the study.
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