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TV’s Second-Half 2022 Revenue – Blue Skies Ahead

TV’s Second-Half 2022 Revenue – Blue Skies Ahead

TVB President and CEO Steve Lanzano notes that political spending is going to likely be 30% higher than the 2018 midterms. And primaries through May have exceeded 2018. “Fundraising has doubled since 2018. It’s going to be a good year for political spending on TV. Forecasts believe spending will exceed $4 billion, a 30% hike over the $3.1B spent four years ago.”