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U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades

U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades

The U.S. ad economy is now projected to expand only 9.9% this year, according to MediaPost’s consensus estimates based on the compilation of data issued by the Big 4 agency holding company — Dentsu, GroupM, Magna and Zenith — forecasting units.

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