This time around, we are envisioning a shallower fall in U.S. ad spend to GDP of only 9 bps if a
recession were to occur this year, which would bring overall ad growth to a decline of -1% in
2022 vs. our prior 2022 growth estimate of +10%.
This time around, we are envisioning a shallower fall in U.S. ad spend to GDP of only 9 bps if a
recession were to occur this year, which would bring overall ad growth to a decline of -1% in
2022 vs. our prior 2022 growth estimate of +10%.