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Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies… And Trust?

Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies… And Trust?

Ad-supported TV has always been a thing. Now the messaging is looking to grow. This was amplified by Comcast NBCUniversal and Fox Corp. on day one of the TV upfront advertising presentations.