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Upfronts Show Advertisers Need To Lean Into Digital – Without Turning Their Backs on Linear

Upfronts Show Advertisers Need To Lean Into Digital – Without Turning Their Backs on Linear

As audiences across all demographics continue to shift from linear viewing toward long- and short-form digital video, the continued growth of streaming was front and center during this year’s upfront presentations. And major subscription-based platforms announced their plans to add an AVOD version to their offering.