TVB member login has been updated for increased security. Please request your new password here.

Why Netflix and Tesla Could Help Lagging U.S. Media Measurement, According to IPG Data Exec

Why Netflix and Tesla Could Help Lagging U.S. Media Measurement, According to IPG Data Exec

Arun Kumar, IPG’s chief data and technology officer, has been experimenting like everyone else—but he’s not pleased with what he sees. His global experience brings a somewhat unique perspective—that the U.S. has a backward measurement market that lags many developing countries.