TV is expected to see a record haul in 2024 as a contentious presidential primary and general election will drive political advertising expenditures across all platforms to $17 billion, according to media investment agency GroupM. The figure is an increase of 31% over what was spent in 2020 and 24% over the previous high of $12.8 billion spent in 2022, according to GroupM’s data.“Local TV is going to see the vast majority of that,” said Kate Scott-Dawkins, global president of business intelligence at GroupM.
