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Why The Economic Downturn Could Be Good News For CTV

Why The Economic Downturn Could Be Good News For CTV

Typically, marketers pull back on branding when money gets tight, retreating to superficial, measurable safe havens like search and social. But one channel that is likely to endure the recession is CTV. In fact, even if CTV’s popularity dips in the short term, there are several reasons to believe it will emerge stronger on the other side of a possible recession.