Why TV Tentpole Ad Buys Are Worth It 

Why TV Tentpole Ad Buys Are Worth It 

Linear TV is still quite a powerful advertising platform for live sports and tentpole events such as awards shows. The reasons are simple: ratings, cultural relevance via social media, and the ripple effect for days or even months after the fact in the form of user-generated shareable content (tweets, posts, hashtags and memes).