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With Increases Nearing Pre-COVID Levels, Travel Ad Spend Is Up Across the Board

With Increases Nearing Pre-COVID Levels, Travel Ad Spend Is Up Across the Board

According to MediaRadar, increases in travel ad spend year-to-date are closing in on levels last seen during the first quarter of 2020, with increased spend by airlines, lodging providers, rental car companies and tourism organizations – the latter having already invested close to $623 million through April 2022, up 43% year-over-year.