Download Creative | 2021
Drawing from recent research and strategy, PSAs from NHTSA and the Ad Council prompt young men 21-34 to examine their own warning signs and take responsibility for their decisions behind the wheel by reminding them, “If you need to do something to make yourself okay to drive, you’re not okay to drive.”
YouTube previews of Project Roadblock 2021 Creative (See “Download the Creative” to download assets)
Download Digital Assets
Go the extra mile with banners for mobile and web available here, that allow you to extend your support of Project Roadblock online, reaching wider audiences and further spreading this critical message.
Download Broadcast Assets
Ready to get started? You can access these assets via Extreme Reach and the Ad Council.
- Ad Council
Login with your Ad Council credentials here or easily create a new account in the top right hand side of the page. For assistance, please reach out to the Ad Council directly.
- Sponsorable TV & Banner PSAs
Interested in sponsorship? Monetize both broadcast and digital support through local business sponsorships, learn more here.
- Download the full spot list with AD-IDs and expiration dates.