Download Creative | 2023

Drawing from recent research and strategy, PSAs from NHTSA and the Ad Council prompt young men 21-34 to examine their own warning signs and take responsibility for their decisions behind the wheel by reminding them, “If you need to do something to make yourself okay to drive, you’re not okay to drive.”

How to Download Project Roadblock Assets

Download Broadcast Assets
Ready to get started? You can access these assets via Extreme Reach and the Ad Council.

• Ad Council
  Login with your Ad Council credentials here or easily create a new account in the top right hand side of the page. For assistance, please reach out to Brittany Bloom, Bbloom@adcouncil.org and Milan Genovese, mgenovese@adcouncil.org.
• Sponsorable TV & Banner PSAs
  Interested in sponsorship? Monetize both broadcast and digital support through local business sponsorships, learn more here.
• Download the full spot list with AD-IDs and expiration dates.

Request Digital Assets
Go the extra mile with banners for mobile and web that allow you to extend your support of Project Roadblock online, reaching wider audiences and further spreading this critical message. Log in with your Ad Council credentials to request digital assets. Request Digital Assets

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Project Roadblock 2023 Creative Preview