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Measurement Currency – Has it Changed?

Measurement Currency – Has it Changed?

At the Cynopsis Measurement & Data Conference, a panel of industry thought leaders discussed the state of measurement currency and the implications for media marketers and advertisers.

Panel: Hadassa Gerber, EVP, Chief Research Officer, TVB (moderator); Dr. Maggie Zhang, Head of OTT Measurement & Research, Amazon Advertising; Graeme Hutton, SVP Group Partner Research, Universal McCann; Kimberly Gilberti, SVP Product Management, Nielsen.