Over-The-Air Broadcast Television (OTA)

National trends show that the number of Wired Cable and DBS households continued to decline in February 2026. Cable (21.3%) and DBS (8.4%) are down 16% and 20%, respectively, compared to February 2025, while Broadcast Only or OTA households (19.5%) is up 31%, compared to the same time period. When looking at individual markets, there are examples that far surpass the national Broadcast Only penetration, like Albuquerque-Santa Fe (35.5%) and Houston (33.4%).

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.