2026 Media Comparisons Study
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PRESENTED ON | Thursday, February 12, 2026 | 1:00p (ET)
PRESENTED BY | Hadassa Gerber,EVP, Chief Research Officer, TVB
Watch as Hadassa Gerber presents an exclusive webinar exploring the insights from one of our most highly anticipated studies – the 2026 Media Comparisons Study. This comprehensive study examines over 20 traditional and digital media platforms, including streaming, and takes the pulse of Americans’ media habits.
Discover answers to key questions including:
- How do Americans use TV and other media platforms?
- What is the reach of media platforms and how much time do people spend with them?
- What are the opportunities for broadcast TV in a streaming world?
- Do viewers watch linear broadcast programs on digital devices, and if so, do the results show any noteworthy increases to broadcast’s reach and time spent?
- What are the top advertising media that make a consumer most aware of a product or service? Do television ads motivate them to learn more about those products or services?
- How do the findings differ demographically, ethnically and by product category?
Don’t miss this opportunity to gain actionable insights into the evolving media landscape. Watch the VOD below: