2026 Mother’s Day Report

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Mother’s Day is a time to honor everything mothers do—their love, their support, and the countless sacrifices they make. It’s a day when families come together, often with thoughtful gifts, to show their appreciation. As one of the most widely celebrated holidays in the U.S., Mother’s Day stands out as a major retail event. Despite continued economic uncertainty and cautious consumer sentiment in the world of retail right now, the National Retail Federation (NRF) has forecasted that Mother’s Day in 2026 will see $38 Billion in consumer spending, up $4 Billion compared to 2025.

The TVB 2026 Mother’s Day Report demonstrates the importance of local broadcast TV in targeting these Mother’s Day shoppers, regardless of category, geography or whether they are shopping in store or online.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.