Back to School and College 2026

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Did you know that consumers spend more on Back to School and Back to College combined than the Winter Holiday season? With total retail sales expected to increase by 4.4% over 2025 this year, the TVB 2026 Back to School & College Report highlights the importance of TV advertising, particularly local broadcast TV, in influencing both online and in-store purchase decisions in order to best reach back to school and college consumers.

For more information, please contact Hadassa Gerber, Chief Research Officer, TVB