2026 Media Comparisons Study
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The 2026 Media Comparisons Study continues to be a key industry resource for multimedia usage and effectiveness. This comprehensive study examines over 20 platforms in traditional and digital media, including streaming platforms, and takes the pulse of Americans’ media habits.
Some key findings:
- Of all media platforms studied, TV has the highest reach and time spent for all age groups and categories measured.
- Local broadcast TV is turned to the most for local news and is also the most trusted.
- Television is the top advertising medium for creating awareness of a product or service.
2026 Media Comparisons Category Decks
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2026 Media Comparisons DEMOGRAPHIC Decks
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For more information, please contact Hadassa Gerber, Chief Research Officer, TVB.
© 2026 Television Bureau of Advertising, Inc. All rights reserved. Republication and redistribution of this report in total, other than by TVB members or its authorized agents or designees, without written permission is strictly forbidden. Any republication, in whole or in part, must include credit to TVB and its sources.