Guidelines for Local TV and Video Currency Measurement | CIMM x TVB
CIMM and TVB are pleased to release a set of tools designed to clarify what buyers, sellers, and measurement providers should seek from currency measurement solutions intended for the local TV and local video marketplace
Developed through industry collaboration and informed by buyer and seller input, the Guidelines are intended to provide a practical framework for evaluating whether local measurement solutions are fit for market use. The goal is to support a more consistent, informed, and transparent approach to local currency measurement as the marketplace continues to evolve.
Included are:
Guidelines for Local TV/Video is a detailed document which establishes a clear, high-level set of principles for local TV and video currency measurement. They are: Inclusive measurement, transactable measurement and transparent measurement.
Click here to download the Guidelines for Local TV & Video Currency Measurement
The Buyer’s Guide serves as a reference check list for executives to evaluate the robustness of local TV & measurement solutions, turning the Guidelines into a practical evaluation tool. It is designed to help broadcasters, agencies, advertisers, and other industry stakeholders ask the right questions when comparing local TV and local video measurement providers.
Click here to download the Local TV Currency Measurement Buyer’s Guide
A set of video interviews with 8 local TV & video executives providing context and reaction to the Guidelines and Buyer’s Guide.
Click here to watch the video interviews!